This year, Thinkwell’s Guest Experience Trend Report looks at A.I. and how it can affect, adapt, and improve our visits to our favorite places. While A.I. itself will continue to evolve in many remarkable and unforeseen ways, people DO have a choice over how and where this technology is applied. There are many big ideas for how A.I. could transform the guest experience, but it will only become reality if guests choose that experience for themselves.
Garron spearheaded the development of this annual industry trend report by overseeing a team of 8 through the stages of market research, survey design, response collection, data analysis, final report development, and distribution to the press & media outlets.